Moz Pro vs Sprout Social
A detailed comparison to help you choose the right tool for your needs.
Moz Pro
Trusted SEO toolset with domain authority metrics
Sprout Social
Enterprise social media management with AI-powered insights
| Feature | Moz Pro | Sprout Social |
|---|---|---|
| Pricing Model | Free Trial | Free Trial |
| Starting Price | $49/mo | $249/mo |
| Rating | 4.4/5 | 4.5/5 |
| Free Trial | 30 days | 30 days |
| Founded | 2004 | 2010 |
| Headquarters | United States | United States |
| Keyword Explorer | ✓ | ✗ |
| Link Explorer | ✓ | ✗ |
| Site Crawl & Audit | ✓ | ✗ |
| Domain Authority Checker | ✓ | ✗ |
| Rank Tracking | ✓ | ✗ |
| On-Page Optimization | ✓ | ✗ |
| Local SEO | ✓ | ✗ |
| SERP Analysis | ✓ | ✗ |
| AI-Powered Publishing | ✗ | ✓ |
| Social Listening | ✗ | ✓ |
| Sentiment Analysis | ✗ | ✓ |
| Smart Inbox | ✗ | ✓ |
| Custom Reporting | ✗ | ✓ |
| Team Workflows | ✗ | ✓ |
| CRM Integration | ✗ | ✓ |
| Employee Advocacy | ✗ | ✓ |
Moz Pro Pros
- ✓ Industry-standard Domain Authority metric
- ✓ Beginner-friendly interface
- ✓ Strong educational resources
- ✓ Accurate local SEO tools
- ✓ Active community and support
Moz Pro Cons
- ✗ Smaller keyword database than competitors
- ✗ Slower crawl speeds
- ✗ Limited content optimization features
Sprout Social Pros
- ✓ Excellent social listening and sentiment analysis
- ✓ AI-powered optimal send times
- ✓ Unified smart inbox across all platforms
- ✓ Detailed analytics and custom reports
- ✓ Strong team collaboration features
Sprout Social Cons
- ✗ Significantly more expensive than competitors
- ✗ Per-user pricing adds up quickly for teams
- ✗ Can be overwhelming for small businesses
Pricing Comparison
Moz Pro Plans
1 campaign · 50 keyword queries/mo · Community support
3 campaigns · 300 keyword queries/mo · 24/7 support
10 campaigns · 5,000 keyword queries/mo
25 campaigns · 15,000 keyword queries/mo
Sprout Social Plans
1 user · 5 social profiles · All-in-one inbox · Publishing calendar
1 user · Unlimited profiles · Competitive reports · Custom workflows
1 user · Chatbots · Sentiment analysis · Automated link tracking
Custom users · Premium analytics · 24/5 priority support
Use Cases
| Use Case | Moz Pro | Sprout Social |
|---|---|---|
| Domain authority tracking | ✓ | — |
| Local SEO optimization | ✓ | — |
| Basic keyword research | ✓ | — |
| Site crawl and technical SEO fixes | ✓ | — |
| SERP feature tracking | ✓ | — |
| Social media customer care and response management | — | ✓ |
| Competitive benchmarking and industry analysis | — | ✓ |
| Social listening and sentiment tracking | — | ✓ |
| Executive-level social media reporting | — | ✓ |
| Employee advocacy program management | — | ✓ |
When to Choose
Choose Moz Pro if…
SEO beginners and small businesses who want approachable, reliable SEO tools
Read full Moz Pro review →Choose Sprout Social if…
Mid-market to enterprise teams needing deep social analytics and customer care
Read full Sprout Social review →Our Verdict
Moz Pro
Moz Pro remains the most accessible entry point into professional SEO, combining a clean interface with educational resources that help users understand not just what to do, but why. Domain Authority continues to be one of the most widely recognized third-party SEO metrics, giving Moz unique brand authority in the space. The 30-day free trial is the most generous among major SEO platforms, providing ample time for thorough evaluation. However, Moz's keyword database and backlink index are smaller than those of Semrush and Ahrefs, and crawl speeds lag behind competitors — trade-offs that may matter for advanced practitioners or large-scale campaigns. Content optimization features are also limited compared to tools like Surfer SEO or Frase. Best suited for SEO beginners, small businesses, and teams that value clarity and learning support over raw data volume, particularly those with local SEO needs.
Sprout Social
Sprout Social is the premium choice for organizations that view social media as a core business function rather than a secondary marketing channel. Its analytics and custom reporting capabilities are genuinely best-in-class, delivering insights that justify the investment for data-driven teams. The unified Smart Inbox transforms social customer care from chaotic to efficient, and competitive benchmarking provides strategic value that most competitors lack. The primary drawback is cost: per-user pricing starting at $249/month means a five-person team pays over $1,200 monthly, making it significantly more expensive than Hootsuite or Buffer. Social listening and sentiment analysis require higher-tier plans, adding to the total investment. For organizations with the budget, Sprout Social delivers the most polished and analytically powerful social media management experience available. Smaller teams should evaluate whether Buffer or Hootsuite can meet their needs at a fraction of the cost.
Integrations
Moz Pro
Sprout Social
Green badges indicate shared integrations.