Moz Pro vs Semrush
A detailed comparison to help you choose the right tool for your needs.
Moz Pro
Trusted SEO toolset with domain authority metrics
Semrush
All-in-one SEO and marketing toolkit powered by AI
| Feature | Moz Pro | Semrush |
|---|---|---|
| Pricing Model | Free Trial | Free Trial |
| Starting Price | $49/mo | $139.95/mo |
| Rating | 4.4/5 | 4.7/5 |
| Free Trial | 30 days | 7 days |
| Founded | 2004 | 2008 |
| Headquarters | United States | United States |
| Keyword Explorer | ✓ | ✗ |
| Link Explorer | ✓ | ✗ |
| Site Crawl & Audit | ✓ | ✗ |
| Domain Authority Checker | ✓ | ✗ |
| Rank Tracking | ✓ | ✓ |
| On-Page Optimization | ✓ | ✗ |
| Local SEO | ✓ | ✗ |
| SERP Analysis | ✓ | ✗ |
| AI Keyword Research | ✗ | ✓ |
| Competitor Analysis | ✗ | ✓ |
| Backlink Analytics | ✗ | ✓ |
| Site Audit | ✗ | ✓ |
| Content Marketing Toolkit | ✗ | ✓ |
| Social Media Management | ✗ | ✓ |
| PPC Research | ✗ | ✓ |
Moz Pro Pros
- ✓ Industry-standard Domain Authority metric
- ✓ Beginner-friendly interface
- ✓ Strong educational resources
- ✓ Accurate local SEO tools
- ✓ Active community and support
Moz Pro Cons
- ✗ Smaller keyword database than competitors
- ✗ Slower crawl speeds
- ✗ Limited content optimization features
Semrush Pros
- ✓ Most comprehensive SEO toolkit available
- ✓ AI-powered keyword and content suggestions
- ✓ Excellent competitor intelligence
- ✓ Large keyword and backlink databases
- ✓ Regular feature updates
Semrush Cons
- ✗ Steep learning curve for beginners
- ✗ Higher pricing than alternatives
- ✗ Limited results on free plan
Pricing Comparison
Moz Pro Plans
1 campaign · 50 keyword queries/mo · Community support
3 campaigns · 300 keyword queries/mo · 24/7 support
10 campaigns · 5,000 keyword queries/mo
25 campaigns · 15,000 keyword queries/mo
Semrush Plans
5 projects · 500 keywords to track · 10,000 results per report
15 projects · 1,500 keywords · Content Marketing Toolkit · Historical data
40 projects · 5,000 keywords · API access · Share of Voice
Use Cases
| Use Case | Moz Pro | Semrush |
|---|---|---|
| Domain authority tracking | ✓ | — |
| Local SEO optimization | ✓ | — |
| Basic keyword research | ✓ | — |
| Site crawl and technical SEO fixes | ✓ | — |
| SERP feature tracking | ✓ | — |
| Keyword research and gap analysis | — | ✓ |
| Competitor backlink and traffic analysis | — | ✓ |
| Technical SEO site auditing | — | ✓ |
| Content marketing planning | — | ✓ |
| PPC campaign research | — | ✓ |
When to Choose
Choose Moz Pro if…
SEO beginners and small businesses who want approachable, reliable SEO tools
Read full Moz Pro review →Choose Semrush if…
Agencies and marketing teams needing comprehensive SEO + PPC + content intelligence
Read full Semrush review →Our Verdict
Moz Pro
Moz Pro remains the most accessible entry point into professional SEO, combining a clean interface with educational resources that help users understand not just what to do, but why. Domain Authority continues to be one of the most widely recognized third-party SEO metrics, giving Moz unique brand authority in the space. The 30-day free trial is the most generous among major SEO platforms, providing ample time for thorough evaluation. However, Moz's keyword database and backlink index are smaller than those of Semrush and Ahrefs, and crawl speeds lag behind competitors — trade-offs that may matter for advanced practitioners or large-scale campaigns. Content optimization features are also limited compared to tools like Surfer SEO or Frase. Best suited for SEO beginners, small businesses, and teams that value clarity and learning support over raw data volume, particularly those with local SEO needs.
Semrush
Semrush is the most comprehensive all-in-one SEO and digital marketing platform available today, and it earns that position through consistent innovation and unmatched feature breadth. It excels when agencies or in-house teams need a single platform covering SEO, PPC, content, and social media — eliminating the need to juggle multiple subscriptions. The main trade-off is price: at $139.95/mo for the entry-level Pro plan, it is one of the more expensive options, and the learning curve can be steep for beginners. However, teams that invest the time to master its capabilities typically see strong ROI through improved organic rankings and competitive intelligence. Recommended for mid-size to enterprise marketing operations; solo marketers with simpler needs may find more cost-effective alternatives in tools like SE Ranking or Ubersuggest.
Integrations
Moz Pro
Semrush
Green badges indicate shared integrations.