Moz Pro vs SE Ranking
A detailed comparison to help you choose the right tool for your needs.
Moz Pro
Trusted SEO toolset with domain authority metrics
SE Ranking
Affordable all-in-one SEO platform with AI content tools
| Feature | Moz Pro | SE Ranking |
|---|---|---|
| Pricing Model | Free Trial | Free Trial |
| Starting Price | $49/mo | $65/mo |
| Rating | 4.4/5 | 4.8/5 |
| Free Trial | 30 days | 14 days |
| Founded | 2004 | 2013 |
| Headquarters | United States | United States |
| Keyword Explorer | ✓ | ✗ |
| Link Explorer | ✓ | ✗ |
| Site Crawl & Audit | ✓ | ✗ |
| Domain Authority Checker | ✓ | ✗ |
| Rank Tracking | ✓ | ✗ |
| On-Page Optimization | ✓ | ✗ |
| Local SEO | ✓ | ✗ |
| SERP Analysis | ✓ | ✗ |
| Keyword Rank Tracker | ✗ | ✓ |
| Competitor Research | ✗ | ✓ |
| Website Audit | ✗ | ✓ |
| AI Content Editor | ✗ | ✓ |
| Backlink Monitor | ✗ | ✓ |
| White-Label Reports | ✗ | ✓ |
| On-Page SEO Checker | ✗ | ✓ |
| Local SEO Tools | ✗ | ✓ |
Moz Pro Pros
- ✓ Industry-standard Domain Authority metric
- ✓ Beginner-friendly interface
- ✓ Strong educational resources
- ✓ Accurate local SEO tools
- ✓ Active community and support
Moz Pro Cons
- ✗ Smaller keyword database than competitors
- ✗ Slower crawl speeds
- ✗ Limited content optimization features
SE Ranking Pros
- ✓ Excellent value for money
- ✓ Accurate rank tracking
- ✓ AI content editor included
- ✓ White-label reports for agencies
- ✓ User-friendly interface
SE Ranking Cons
- ✗ Smaller backlink database than Semrush/Ahrefs
- ✗ Limited social media features
- ✗ API only on higher plans
Pricing Comparison
Moz Pro Plans
1 campaign · 50 keyword queries/mo · Community support
3 campaigns · 300 keyword queries/mo · 24/7 support
10 campaigns · 5,000 keyword queries/mo
25 campaigns · 15,000 keyword queries/mo
SE Ranking Plans
1 project · 500 keywords · Daily rank updates
5 projects · 2,000 keywords · Historical data
Unlimited projects · 5,000 keywords · API access · White-label
Use Cases
| Use Case | Moz Pro | SE Ranking |
|---|---|---|
| Domain authority tracking | ✓ | — |
| Local SEO optimization | ✓ | — |
| Basic keyword research | ✓ | — |
| Site crawl and technical SEO fixes | ✓ | — |
| SERP feature tracking | ✓ | — |
| Accurate daily rank tracking | — | ✓ |
| Agency client reporting with white-label | — | ✓ |
| Competitor keyword and traffic analysis | — | ✓ |
| On-page SEO optimization | — | ✓ |
| Content creation with AI editor | — | ✓ |
When to Choose
Choose Moz Pro if…
SEO beginners and small businesses who want approachable, reliable SEO tools
Read full Moz Pro review →Choose SE Ranking if…
SMBs and agencies looking for affordable, full-featured SEO tools
Read full SE Ranking review →Our Verdict
Moz Pro
Moz Pro remains the most accessible entry point into professional SEO, combining a clean interface with educational resources that help users understand not just what to do, but why. Domain Authority continues to be one of the most widely recognized third-party SEO metrics, giving Moz unique brand authority in the space. The 30-day free trial is the most generous among major SEO platforms, providing ample time for thorough evaluation. However, Moz's keyword database and backlink index are smaller than those of Semrush and Ahrefs, and crawl speeds lag behind competitors — trade-offs that may matter for advanced practitioners or large-scale campaigns. Content optimization features are also limited compared to tools like Surfer SEO or Frase. Best suited for SEO beginners, small businesses, and teams that value clarity and learning support over raw data volume, particularly those with local SEO needs.
SE Ranking
SE Ranking stands out as the best value-for-money option in the crowded SEO tools market. It delivers reliable rank tracking, solid competitive research, and a capable site audit tool — covering the core needs of most SEO workflows at a price point that significantly undercuts Semrush and Ahrefs. The white-label reporting and client management features make it especially attractive for agencies that need professional deliverables without enterprise-level costs. The integrated AI content editor is a welcome addition that reduces tool-switching overhead. The primary trade-off is a smaller backlink database compared to the market leaders, which may matter for advanced link-building campaigns. API access is restricted to higher plans, which could limit automation-focused teams on entry-level tiers. Recommended for SMBs and agencies that need comprehensive SEO coverage without overpaying for features they may not fully utilize.
Integrations
Moz Pro
SE Ranking
Green badges indicate shared integrations.